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You need to attend WorldFood Istanbul: Here is why

Despite the recent turmoil affecting Turkey, WorldFood Istanbul, the country’s largest food and packaging exhibition, is going ahead as planned. As Turkey’s most successful food and beverage trade show, attendees can enjoy some amazing benefits they cannot find anywhere else.
So why should you make the journey to Istanbul between 1-4 September 2016? ITE Food & Drink has put together this list of major reasons why you need to attend this world class trade show. 

Turkey: Gateway to the Middle East & beyond

Turkey itself is located at a natural crossroads between Asia and Europe. Since ancient times, it has been a critical stop on trade routes and opens up huge export and distribution networks to companies on both sides of The Dardanelles. Its population of over 77.7 million people is young, ambitious and economically independent. 
In terms of food and drink, Turkey has been stepping up the level of its food imports. 2015 saw a 20% rise in import volumes, suggesting Turkey is a vital market for exporters and distributors alike. With young Turks emphasising a need convenience in their active lifestyles, demand for energy drinks, health food and ready meals is increasing. Very few domestic suppliers of these products exist in the country, so international companies are needed to fill the gap.

Why visit WorldFood Istanbul?

It is not just exhibitors who can enjoy some significant advantages by attending WorldFood Istanbul. Visitors can gain exposure to the very best in new products, innovative technologies & sector updates. 
So whether you are a retailer, distributor, supplier or buyer working in the food & drink sector, there are some big reasons why you need to visit WorldFood Istanbul:
• Make new contacts with domestic & international clients
• Take the pulse of the market & make new ideas
• Maintain & build relations with existing contacts
• Make vital business deals
• Compare the latest technologies, new products & updated services
• Assess food & drink companies
• Interact with global food & drink firms – over 159 international companies exhibited in 2015 alongside 12 national pavilions from countries as diverse as Germany, Ecuador, Malaysia, Afghanistan & Saudi Arabia
• Meet with technical personnel to solve any issues or upgrade
• Make direct links between product price & quality
• Start joint operations
• Be up to date with cutting edge industry news
Chatting with food & drink professionals face to face is best way to forge those all important business relationships – especially in emerging economies such as Turkey. WorldFood Istanbul is the ideal launching point for companies of all shapes & sizes to succeed in the Turkish food & drink market.

Extra attractions for visitors to enjoy at WorldFood Istanbul

Attendees are able to visit a series of conferences and events at WorldFood Istanbul. 2016’s programme has a truly international focus, designed to boost trade between Turkey and the world. Highlights include:
• The International Buyer Delegations Programme has been organised alongside the Ministry of Economy of the Turkish Republic. 48 countries are participating in this conference in order to develop new business partnerships, opportunities and procurement processes between Turkish companies and nations worldwide.
• As part of the Guest Country Project, focussing on a single country and the opportunities held in the market, The Republic of Kenya will be enjoying the spotlight at WorldFood Istanbul 2016. Developed alongside the Foreign Economic Relation Board (DEIK) and Turkey-African Business Councils, the Guest Country Project Kenya will help improve food trade between the African state and Turkey. B2B meetings, food forums and buyers delegations are part of this event.
Are you interested in attending? You’ll have to move fast as WorldFood Istanbul is just over two weeks away. Get more information on the show and register to visit today – don’t miss out on the amazing opportunities and benefits WorldFood Istanbul offers.


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