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WorldFood Istanbul 2017: 5 confectionery exhibitors to watch

Confectionery and Turkey go hand in hand. The industry hit a valuation of $3.1 billion back in 2012 – and it has only grown since then.

Turks definitely have a sweet tooth, which is why confectionery is one of the biggest sectors at this year’s WorldFood Istanbul international food and drink exhibition.
Attending the show this year with something sweet and sugary in mind? Then make sure you check out the stands of the below companies for their enticing, exciting products and candy innovations.
Some are domestic producers; others are visiting Turkey from overseas. One thing they have in common though is their delicious arrays of confectionery on display.
If you are visiting WorldFood Istanbul this year at the Tüyap Fair Convention and Congress Centre in Turkey’s capital, Hall 3 is your destination to meet all the confectionery creators below - and many more world class candy producers too.

5 of WorldFood Istanbul’s top confectionery exhibitors

Ülker – Hall 3 – Stand C350

No Turkish food and drink exhibition would be complete without Ülker, let alone WorldFood Istanbul’s confectionery section. Ülker is not just one of Turkey’s biggest manufacturer of biscuits, cakes, and candies – but it’s one of the biggest in the world too.
If it’s biscuits you are after, Ülker should be your first port of call. It’s the world’s 3rd biggest biscuit producer. Additionally, the brand ranks as the 10th largest manufacturer of chocolate worldwide. In short, Ülker is big. Very big.
They’ll be at WorldFood Istanbul this year, showing a selection of its 320 food and confectionery brands, suchj as its Belgian chocolate label Godiva.

Ülker’s latest efforts are focussed on securing Middle East and North Africa distribution and manufacturing rights for McVitie’s biscuits. 

It acquired United Biscuits, McVitie’s UK-based manufacturers in 2014 for a cool $2.2 billion, but it is still in negotiations with the International Biscuit Company to secure MENA rights for the aforementioned British brand.

Michoc – Hall 3 – Stand C347

The beauty of events like WorldFood Istanbul is that it attracts top international confectionery suppliers, such as Michoc from Morocco.
Since 2007, the Moroccan brand has been exporting its sugary sweets across the Middle East and North Africa, including the lucrative Turkish market. This comes off the back of nearly 20 years at the top of Morcco’s domestic confectionery sector.

So we know Michoc has an international presence with many years’ experience as a Moroccan market leader – but what can WorldFood attendees expect when they visit the brand’s booth at 2017’s show?

The answer is a range of candies from seven different brands across seven product categories, such as YOUPI-brand lollipops, BONBO-brand chewy candies, and REGLISO-brand liquorice. Michoc also has a private label featuring slightly more high-end products.
Tatlidiller Gida – Hall3 - Stand B306

While it may not be able to match Ülker for sheer size, Tatlidiller Gida still has an extensive product portfolio made up of chocolates, chocolate bars, jellies, and hard and soft candies. From humble beginnings, the brand has grown to be a favourite of Turkish candy consumers.

Chocolate makes up the bulk of Tatlidiller’s project range. It has over 20 different chocolate brands, such as Tatleng, Wise, and Elatta, and an extensive collection of flavours.
But that is not all. The brand’s factories also supply Turkey and overseas markets with toffees, hard bonbons  and liquid-filled soft chews amongst other products.

60% of Tatlidiller’s products are exported overseas to various countries across the MENA region, while the remaining 40% goes towards turkey’s domestic market. 

Tatlidiller’s slogan claims its products contain “flavours that turn dreams into reality”. Want to put that bold claim to the test? Make sure you visit Tatlidiller Çikolata to try their sweets for yourself at WorldFood Istanbul this year.

Insifa – Hall 3 – Stand A328

Heading to Istanbul from Albania this year is amongst Albania’s top confectioners Insifa. The company is home to an extensive product range – although describing it as merely extensive is a bit of an understatement.

From cakes to biscuits, chocolate bars to jelly sweets, hard candies and beyond, it seems Insifa does it all when it comes to candy. 

In particular, Insifa has a huge array of bonbon brands and flavours for buyers to choose from. Its chocolate portfolio is something to see too with 29 different products available from Insifa.

Venüs Bisküvi – Hall 3 – Stand D320

Venüs Bisküvi (Venus Biscuits) is a relative new comer to Turkey’s biscuit and cookie scene. It established a state-of-the art factory in Bursa, in Northwest Turkey, dedicated to manufacturing high quality biscuits with an eye on export.

Even so, Venüs is no stranger to food manufacturing. It has been in the business for 35 years, giving it plenty of experience it can pour into its products to enhance their tastes.

Russia was one of Venüs’ target markets, although the recently-resolved ban by Russia on Turkish produce may have hampered their ambitions. Still, Venüs is alive and kicking, and its export plans have not faltered. In addition to Russia, the brand is eyeing up the US as a potential market.

Visit Venüs’ stand at WorldFood Istanbul 2017, you’ll find a bevy of filled biscuits, crunchy cookies, and healthy all-grain snacks. This company has four key brands; Lush, Crunchy Champs, Granada, and Delites. Check them out in Hall 3 this year.

Catch these brands and more at WorldFood Istanbul

Remember, to meet all these candy creators in one place, at one time, you need to be at WorldFood Istanbul – Turkey’s premiere food and drink event.

411 domestic and international exhibitors will be displaying their wares at 2017’s event alongside pavilions from eight national groups including Saudi Arabia, South Korea, Peru, and the Czech Republic – making it a must attend show for any and all food and drink professionals.

You can find the full range of exhibitors from all sectors on the WorldFood website.

For more info on the event contact our team now.


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